It's also competing against machines such as their own iMac Pro whose base model is the $1000 cheaper and has 4x the storage and a faster GPU aside from the bui

It's also competing against machines such as their own iMac Pro whose base model is the $1000 cheaper and has 4x the storage and a faster GPU aside from the built in 5K monitor. That $8000 base model Boxx workstation has 20 cores instead of 8, 50% more RAM, and twice the storage.