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Not with their target audience. The cheapest Red camera body is $14950, without a lens -- and that's a 5k camera. The cheapest 8k Red body is $25k. Panavision r

Not with their target audience. The cheapest Red camera body is $14950, without a lens -- and that's a 5k camera. The cheapest 8k Red body is $25k. Panavision rents for $800-2500+ per day. So about $11k for a complete editing computer with the power to handle multiple 8k streams isn't expensive at all in the context of those industries. The Mac Pro isn't a "web developer" machine or an advanced spreadsheet runner -- it's a computer designed for people that actually need that sort of power in a desktop workstation. The last thing people in the AV industries are complaining about with this new machine is the cost. It's a bargain.

wuliwong 7y ago
Are there concerns amongst these companies about the lack of hardware updates to products like this by Apple? What hardware are these companies using at the moment? iMac Pros? And before that they were using 2013 Mac Pros? I think there was a 4 year gap between those products I think? I'm surprised that more companies in industries that use this type of hardware haven't left the apple ecosystem. I have a home recording studio, so I have some desire for good hardware but I can get away with a regular iMac. It's hard for me to have perspective on this stuff.