What does "pushing them to move from platforms to protocols" mean? Opening up Facebook is what led to the Facebook APIs and data going in the hands of thousand

What does "pushing them to move from platforms to protocols" mean? Opening up Facebook is what led to the Facebook APIs and data going in the hands of thousands of 3rd parties (ex: Cambridge Analytica). Assuming it is possible to "open up" those monopolies, it would require a completely new paradigm.