Perhaps one distinction is that 'breaking up Google' is really disentangling separate services from one vertically integrated company (Search != GDocs), while w

Perhaps one distinction is that 'breaking up Google' is really disentangling separate services from one vertically integrated company (Search != GDocs), while what is happening with 'breaking up Netflix' is taking a single category of service and making it worse, less convenient, and more expensive, because it now takes 4 different subscriptions + ui's to navigate to find what used to be under a single service.