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I think it's also interesting to note the Amazon button. The button has a strong call to action ("Pay now" rather than "* Checkout *") and only mentions the met
by goldins 16y ago
I think it's also interesting to note the Amazon button. The button has a strong call to action ("Pay now" rather than "* Checkout *") and only mentions the method (Amazon payments) underneath. This (I think) is a good method to get those users who don't have a preference (or don't know the difference) between PayPal, Amazon, or Google Checkout.
- Elepsis 16y agoThe Amazon button was also the most appealing to me, because it looks the most like my internal notion of what a "Buy now" button should be. I'm so trained by my experience on Amazon that that's what I click to make the purchase that it's the natural place I want to click to buy--even on a different site.