Though that seems to have been built on the back of a massively expensive advertising blitz: https://www.bloomberg.com/news/features/2019-04-18/tiktok-brings-c

Though that seems to have been built on the back of a massively expensive advertising blitz: https://www.bloomberg.com/news/features/2019-04-18/tiktok-brings-chinese-style-censorship-to-america-s-tweens https://www.bloomberg.com/news/features/2019-04-18/tiktok-br...: > ...[Bytedance] is spending hundreds of millions of dollars to advertise on Facebook in the hope of luring away more users. Over the past three months, for instance, 13 percent of all the ads seen by users of Facebook’s Android app were for TikTok, says app-analytics firm Apptopia. That's been their MO in China as well. IIRC, the mainland Chinese version, Douyin, was being heavily and repeatedly promoted with the Chinese equivalent of ads during the Superbowl.