Here's another example. I went looking for sci-fi books for my kindle for the Christmas holiday season. It was really difficult: all I wanted was a good stand

Here's another example. I went looking for sci-fi books for my kindle for the Christmas holiday season. It was really difficult: all I wanted was a good stand-alone book that was readable and thought-provoking. What I ended up getting by looking at the reviews were lots of books that were in some kind of 20-part series where the only reason they got so many good reviews was because the author/series had a huge fan base. It took an hour to de-tangle the fanboy reviews from the ones that were helpful, and that was even paying attention to Amazon's meta-review system. That's not really very helpful.