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Installing an app and entering your bank details for payouts is quite a burden on the driver. Not permanent and not physically but emotionally.
by zaarn 7y ago
Installing an app and entering your bank details for payouts is quite a burden on the driver. Not permanent and not physically but emotionally.
- kbyatnal 7y agoNot just that - you also have to tell drivers you even exist in the first place, and that level of marketing is not cheap.
- icebraining 7y agoIt's not really that expensive, because you can expand city by city, and do local advertising only - billboards, bus ads, etc. We're talking six figures even in the most expensive areas.
- icebraining 7y agoI don't get it, why?
- zaarn 7y agoSigning up for a service requires you hand over some personal details. That is friction. If you want to be a driver, you also need to hand in payment details. More friction. These things are friction because the user has to make not only an active effort to do them but also it gives them time and reason to reevaluate their decision to download the app. Especially when privacy leaks are happening left and right in SV. This in sum comes together as a burden for people to even sin up to your service as drivers.
- icebraining 7y agoI mean, sure, any new product faces some friction, but that's a slender reed to support monopoly ambitions, and it's not the same as claiming drivers won't install it if there are no riders. The reality shows otherwise: my city already has three competitors to Uber, and all of them have enough drivers (the waiting times are similar), without any having made massive ad campaigns. And there's no reason to assume we're a special case.