Cost was not the only driver for the push towards Uber. The fact that the licensing scheme was ineffective at providing a safe, positive experience in almost ev

Cost was not the only driver for the push towards Uber. The fact that the licensing scheme was ineffective at providing a safe, positive experience in almost every market I visited was the major driver. If I'm paying the same as a cab it doesn't matter, as long as the driver is accountable for their behaviour, state of their vehicle and driving it is and always will be a superior experience to traditional cabs. I also find it doubtful that the Uber experience will ever cost as much, unless they completely kill off all competition (not going to happen). They have no moat - the network effect does not enable them to have a true monopoly, or even duopoly because the concept is simple enough to implement with an app and a team.