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>Twitch streamers famously lose so many subscribers to even a day away from their stream Are you saying people will unsubscribe from Twitch channels because it

by meruru 7y ago

>Twitch streamers famously lose so many subscribers to even a day away from their stream Are you saying people will unsubscribe from Twitch channels because it didn't post a video for a day? That sounds crazy. Why does it happen?

fwip 7y ago
One thing to consider is that Twitch streaming is primarily a live event. The interaction with the streamer and community is part of the appeal. Also, missing a day of streaming might mean that people whose monthly subscription ran out (and would have been reminded that day) end up not renewing. It's much easier, psychologically, to extend a subscription than to renew one you let lapse.
Shoop 7y ago
Yes. Ninja loses 15,000 subs every day he doesn't stream [0] (The linked article is a super interesting profile -- definitely recommend it). [0] http://www.espn.com/espn/feature/story/_/id/24710688/fortnite-legend-ninja-living-stream http://www.espn.com/espn/feature/story/_/id/24710688/fortnit...
- whymauri 7y ago
  This is outdated information. He was losing subscribers because the bulk of his subscriptions in 2018 came from Amazon Prime, which were (maybe still are?) not automatically renewable. His numbers peaked after a stream with Drake in March of 2018. His attrition was from people forgetting to re-activate their complementary Amazon Prime subscriptions. In fact, the people who actually pay out-of-pocket for a 'tier 1' was estimated to be around 15,000. There's a cohort of unaccounted for 'hidden' subscriptions that are impossible to categorize, but I guess my point here is that the attrition was more of an entertainment bubble bursting over a couple months than a causal result of a break. Amazon Prime subscribers are '5 seconds of fame' subscribers. His core audience has stabilized to pre-Drake numbers as of December, around 5-6k tier 1 subscribers. Note, subscriptions on Twitch are different from 'follows.' Subscriptions have direct monetary value and follows are indirectly valuable metrics (analogous to subscriptions on YouTube).

by meruru 7y ago

fwip 7y ago

One thing to consider is that Twitch streaming is primarily a live event. The interaction with the streamer and community is part of the appeal. Also, missing a day of streaming might mean that people whose monthly subscription ran out (and would have been reminded that day) end up not renewing. It's much easier, psychologically, to extend a subscription than to renew one you let lapse.

Shoop 7y ago

Yes. Ninja loses 15,000 subs every day he doesn't stream [0] (The linked article is a super interesting profile -- definitely recommend it). [0] http://www.espn.com/espn/feature/story/_/id/24710688/fortnite-legend-ninja-living-stream http://www.espn.com/espn/feature/story/_/id/24710688/fortnit...

whymauri 7y ago
This is outdated information. He was losing subscribers because the bulk of his subscriptions in 2018 came from Amazon Prime, which were (maybe still are?) not automatically renewable. His numbers peaked after a stream with Drake in March of 2018. His attrition was from people forgetting to re-activate their complementary Amazon Prime subscriptions. In fact, the people who actually pay out-of-pocket for a 'tier 1' was estimated to be around 15,000. There's a cohort of unaccounted for 'hidden' subscriptions that are impossible to categorize, but I guess my point here is that the attrition was more of an entertainment bubble bursting over a couple months than a causal result of a break. Amazon Prime subscribers are '5 seconds of fame' subscribers. His core audience has stabilized to pre-Drake numbers as of December, around 5-6k tier 1 subscribers. Note, subscriptions on Twitch are different from 'follows.' Subscriptions have direct monetary value and follows are indirectly valuable metrics (analogous to subscriptions on YouTube).