The major issues with their hiring process have been known for a long time, look at all the HN/reddit discussions, blogs, twitter posts, and many others. The i

The major issues with their hiring process have been known for a long time, look at all the HN/reddit discussions, blogs, twitter posts, and many others. The impact of their poor promotion/incentive structure is very publicly visible, look at their complete failure in the messaging space, giving up a huge lead they had with Google Talk and Hangouts. They could've dominated this space. And all the other popular products that were cancelled. Their poor customer support is well known by everyone, the algorithmic shutdown of Google accounts due to false positives with no recourse. These major public failures would've caused massive culture shift in most companies. But nothing changed at Google. The reason why? Success hides all failures. For a long time, the ad business was so lucrative and successful, nothing else mattered. But now with the ad business showing signs of faltering, the impact of those failures will start to become very noticeable. They will try to focus on greatly expanding new revenue streams like Google Cloud. But here, their poor reputation with customer support will hinder making any progress against AWS and Azure. They will try to launch new products, but years of burning customer goodwill by shutting down products (again, look at their messaging apps) will make it difficult for anything to become popular. And with decreasing profit and revenue, they will have to decrease their total compensation packages. Then their hiring pipeline will completely collapse. High total comp is the only thing keeping their hiring going. And even that isn't enough for many senior engineers in the industry because they have angered so many with their arrogant and stupid hiring process. Without the high total comp, they have nothing. And when they start missing the targets during quarterly earnings reports, those fat bonuses, RSUs, free food, other perks, signing bonuses, will be among the first to go. Then come the layoffs.