Here's the most important part: >Believe it or not, most sane buyers want their top vendors in a product category to be reasonably profitable...only a fool put

Here's the most important part: >Believe it or not, most sane buyers want their top vendors in a product category to be reasonably profitable...only a fool puts the core of their business on an unsustainable supplier. The trick is becoming that "top" vendor. Developing and aiming for that relationship is the job of sales. The term "incomplete sale" is mentioned/introduced, signifying sales that get the order but do not lead to long-term profitability.