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I think statistics wins here vs collecting and computing everything. Google has search intent so as long as you keep searching for something you are still inte
by sjg007 7y ago
I think statistics wins here vs collecting and computing everything. Google has search intent so as long as you keep searching for something you are still interested. Same with Amazon. FB is more demographic based. I mean I guess you Google could just retarget you in every search query or in gmail but you might be off put when you get BMW ads when you search for vitamins. I've been retargeted by Amazon on FB but it's been pretty comical. Those ads have largely stopped so my guess is that Amazon did not find a positive ROI.
- hammock 7y agoSearch intent (behavioral) and demographic both suck compared to contextual. Contextual advertising is the "premium" ad space sold directly by publishers. An car maker says "I want to be in Car + Driver" and they put their ad there and it's the most expensive type of buy but it outperforms everything else by a wide margin. The reason "targeted" ads exist is not because they work better, but because they create more inventory that would otherwise not have been sold.
- sjg007 7y agoI mean that is obvious. Here you own the market basically. Your competition is other content providers.