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Alexa or Similarweb: Which Is More Reliable for Traffic Stats?
- ron_pick 7y agoHappy to give some context on SimilarWeb's data. In the last ten years we have developed a unique way to understand the digital world. SimilarWeb's estimation technology predicts how 80M websites and 3M apps behave based on diverse different digital data sets and sophisticated machine learning algorithms: 1) Global Panel: a global panel of opt-in panelist who agreed to share with us their digital footprint 2) Direct Measurement: Websites and Mobile Apps owners share data with SimilarWeb directly 3) Partnerships: partnerships with many different data providers like ISP (Internet Service Providers) 4) Public Data Sources: proprietary technology and indexing engines that scan hourly for every existing public data point We combined all this data and we add our advanced machine learning capabilities to calibrate our estimations and provide data for the entire digital world. I think the above methodology sets apart from other providers. It's also important to stress that the web traffic stats we provide are estimations and not intended to be compared to direct measurement services like GA. - Ron Pick (SimilarWeb)