3 ms·
The middleman will take 60%, unless the publisher builds their own ad tech system. The incentive to do so for a big publisher would be large. Hire a few ML engi
by aussieguy1234 7y ago
The middleman will take 60%, unless the publisher builds their own ad tech system. The incentive to do so for a big publisher would be large. Hire a few ML engineers, build your own ad tech system.
- majani 7y agoThe biggest publishers already roll their own ad tech systems with white label software such as OpenX, balancing out ads from third party ad networks as well as their own in-house ads.