Oh right I didn't mean that a different breed of "tech company" gets to outcompete incumbents, just that an industry's prevailing view of software as "just anot

Oh right I didn't mean that a different breed of "tech company" gets to outcompete incumbents, just that an industry's prevailing view of software as "just another cost center" cedes way over time to software as core to the business — which can happen through internal transformation or through external disruption. Software eventually becomes a core component of almost every industry.