They don't even have to be that "extreme" about it. Simple tools that would still allow them to "sell" ads but give the user more control. E.g. Being able to "

They don't even have to be that "extreme" about it. Simple tools that would still allow them to "sell" ads but give the user more control. E.g. Being able to "blacklist" certain domains from results. Same thing applies to youtube. You can not permanently block/remove/disable channels from being present in the content results/feed. I think that deep-down Google high-ups "know" that giving some of these "basic" usability features would essentially disable their control of the content that they push to you. E.g. imagine publicly-shared black-lists of bad domains and bad channels that one could subscribe to. Similar to the ad blockings lists that have generated a bit of a thriving ecosystem. I.e. smart people would eventually use this basic "building block" to build content-control that would be more decentralized/democratic and really personal.