A business model based on receiving user payment, a stated mission of protecting privacy, and a history of resisting government attempts to compromise privacy,

A business model based on receiving user payment, a stated mission of protecting privacy, and a history of resisting government attempts to compromise privacy, all provide some reason to trust Apple more than most other companies. A business model based on profiting from private personal information (often obtained in sneaky ways) leaves almost no room to trust Google. For those reasons, Trust(Apple) >> Trust(Google). With that said, I don't trust Apple any more than I have to for the conveniences that are useful to me.