I think it may be too abstract for humans to understand intuitively, at least until there is some sort of serious concrete consequence that befalls them. we ar

I think it may be too abstract for humans to understand intuitively, at least until there is some sort of serious concrete consequence that befalls them. we are finally getting to the point where non-tech people understand the importance of strong passwords. they might fail to actually implement strong passwords, but they can easily understand that it would be really bad if a malicious actor gained access to their banking or email account. it's harder to understand how large-scale data collection is bad for you as an individual. privacy-minded people oppose it on principle, but for most it's hard to imagine a severe consequence in the short term. targeted ads can be kind of unnerving, but it doesn't exactly get people quaking in their boots.