The good will generated by the stream of customer testimonials of this process we hear about is priceless. The proposition seems to go something like this: it'

The good will generated by the stream of customer testimonials of this process we hear about is priceless. The proposition seems to go something like this: it's a new thing, mistakes are statistically expected, you make an honest one and plead "oops!" and we refund you, no doubt pointing you to resources on best practices and account throttling. As long as the customer takes the lesson to heart, everyone wins.