Influencers with million of followers are no longer where the money is because their audiences have been desensitized towards those ads and messages, and they h

Influencers with million of followers are no longer where the money is because their audiences have been desensitized towards those ads and messages, and they have learned to completely tune it out. Micro-influencers are where the actions take place nowadays. In my opinion, much of future online shopping will be done on social media platforms such as Instagram, TikTok, etc... where you may see a demo photo/video of a product, you simply click buy and complete the transaction right there without ever having to leave the platform to a third party website. I believe Instagram already has this feature up now, but its availability is limited to only big brands. They are probably using it as a pilot to collect relevant data and to optimize those metrics before launching the feature platform wide.