If you can only read one book on the topic I'd make it this one - https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://w

If you can only read one book on the topic I'd make it this one - https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.amazon.com/Influence-Psychology-Persuasion-Rober... It's not about sales it's about how people think, act, and make decisions. I would bet that most any book on sales will invariably touch on at least some of the topics covered in this book. It's a fun read and I promise you will start to see these patterns being used in everyday life in verbal and non-verbal communication.