I remember distinctly a conversation I had in early 2012 about what I jokingly called "big memory" as killing off the (then ubiquitous) "big data" trend. Most p

I remember distinctly a conversation I had in early 2012 about what I jokingly called "big memory" as killing off the (then ubiquitous) "big data" trend. Most people's sensibilities have not adjusted to a world where getting 64GB of memory in a server is a triviality, and you can 8x that without too much effort or cost. Unless you're storing media, or you are truly "web-scale", your business data will very likely fit in 512GB.