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I worked at RIM during the rise/collapse and would indicate the issues were mostly structural, cultural, and competitive. BlackBerry was a small company up aga
by sonnyblarney 7y ago
I worked at RIM during the rise/collapse and would indicate the issues were mostly structural, cultural, and competitive.
BlackBerry was a small company up against the #1 product of the era (iPhone) and a 'free' competitor. Both companies are basically #1 and #2 brands in the world. They have very deep experience in all things, channels, money etc..
We had no 'mapping team' really, Google had 100 people.
iOS is from MacOS. BB had this ancient thing.
We were just a tiny company that got clobbered, but frankly, BB was culturally more like 'motorola' than an advanced, well run entity. BB could not compete.
RIM started in 1982, not in the 1990's. The 'rise' was quite meteoric when they decided to put email on your hip, and added a phone.