That's why I love that this article also compared against search trends, which is another way of measuring what we are interested in. Consider "road incidents"

That's why I love that this article also compared against search trends, which is another way of measuring what we are interested in. Consider "road incidents". Search is disproportionately higher than deaths - we are definitely interested! But news coverage is extremely low, because what is newsworthy about any specific road incident? It's more naunced than "the news reflects what's interesting". Or maybe NYT and The Guardian are just missing out on a big area of reader interest, and they could increase engagement by running more stories about road incidents!