3 ms·
> 99.9% of customers don't even know Qualcomm is a thing a won't care if you told them. Sure, QCOM is not a marketing/consumer electronic company they way Appl
by tooltalk 7y ago
> 99.9% of customers don't even know Qualcomm is a thing a won't care if you told them.
Sure, QCOM is not a marketing/consumer electronic company they way Apple is. Your 99% of consumers buy the iPhones over the iPod because of QCOM's wireless functionality, not because of their branding.
And how many of those 99% of consumers do you think would pay $1000 for a OLED iPhone XS without QCOM's patented wireless features that allow to make phones call or data? Or how many would pay half the price? or even a third? The iPhone 7 without OLED, the most popular selling iPhone in many countries, still costs at least twice as much as comparable iPod Touch and sells multiples of the unit sales of the iPod touch.