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In the short term, this helps Google; they profit from each click, with the advertiser paying Google. In the long term, sure, _if_ enough people use it (they wo
by askvictor 7y ago
In the short term, this helps Google; they profit from each click, with the advertiser paying Google. In the long term, sure, _if_ enough people use it (they won't) then advertisers will start demanding Google do something (I strongly doubt advertisers would pull out of Google altogether). Google will then proceed to add a score to each click "probability that this click was by a bot" which would be pretty easy to determine given they're prowess in this area already.
- idunno246 7y agoIt’s generally assumed that a large percentage of clicks are fraud, on the order of a quarter. That’s after filtering out the detected fraud. So this is basically another form of fraud, you’d have to be a pretty large percentage of clicks to matter. And even then, advertisers are ok with the fraud, you just pay less per click assuming some percentage is fake, so in the end total dollars wouldn’t change, clicks go up and cpc goes down