4 ms·

I feel like this article misses the point when it describes the lack of content creator/viewer interest as not being a market leader. The rhetoric from the gami

I feel like this article misses the point when it describes the lack of content creator/viewer interest as not being a market leader. The rhetoric from the gaming content creator YouTube community is that the money for twitch is just flat superior to whatever you could make on YouTube in the current market, and they can collect what they can by dumping the VOD's on YouTube. I didn't see any evidence that YouTube Gaming did anything to fix that or any of the other problems that seems to be plaguing the individual/small group content creators when it comes to Content ID, mature video tagging, or probably some things I am forgetting. I think if the YouTube Gaming property did more to separate itself identity-wise from YouTube (even if it was just YouTube under the hood) it would have stood more of a chance. Maybe it was a good test pool for live streams, chat, and that sort of thing but it felt like those things were already started (a search indicates it was kicked off YouTube Live in 2011 where YouTube Gaming started in 2015).

Shivetya 7y ago
Plus many content creators in games have been driven off youtube proper by DMCA accusations. So some twitch streamers have completely abandoned their YT side simply because it is far easier to harass them on that channel than within twitch itself. Youtube is a damaged brand in many of these content creator's eyes then throw in that twitch pretty much hit a home run last summer/fall with the ability to easily gift subscriptions and many streamers saw their numbers explode. Once you have an audience if you are in popular categories you can get sponsorship for playing specific games and that is money not easily recouped by changing platforms.