Sounds familiar and not surprising. s/Big Data/Java/g. Their Chief Marketing Officer is the guy who was the CMO back then at those dusk years of Sun and presid

Sounds familiar and not surprising. s/Big Data/Java/g. Their Chief Marketing Officer is the guy who was the CMO back then at those dusk years of Sun and presided over everything getting named "Java", even the things completely unrelated to Java ... even Sun's stock ticker got renamed into JAVA :)