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That's not how the business model works. You pay for the impressions delivered and the cost of the data used for targeting. If I get no conversions, who pays Sl
by DevKoala 7y ago
That's not how the business model works. You pay for the impressions delivered and the cost of the data used for targeting. If I get no conversions, who pays Slate.com for the million of impressions that nobody clicked on?