The problem with the second approach is that it plays heavily into psychology, confirmation bias and such. What if people don't want to consume fake news but ar

The problem with the second approach is that it plays heavily into psychology, confirmation bias and such. What if people don't want to consume fake news but are instead incapable of recognizing or admitting that it is fake? Even in the face of facts and reality? There are psychological pathologies which display similar behavior - narcissism being one of those where reality is conveniently rejected in favor of what works for you.