The people most impacted aren't the entitled well-off first world citizens you allude to, but second and third world citizens and youth. The rational choices o

The people most impacted aren't the entitled well-off first world citizens you allude to, but second and third world citizens and youth. The rational choices of market participants do not remove the ability of sellers to sell, but they certainly do create more economic pressure for sellers to find and support better systems. Also consider that the problem is not audiences vs publishers. It's corrupt middlemen harming audiences (privacy / malware / hidden costs) and defrauding publishers (fake traffic, bots, perverse incentives). At this stage Brave's system of on-device ML in-browser for relevance and privacy, and opt-in ads seems a much better model, and I'm sure others will pop-up too. We seem to be on the cusp of much better approaches to funding content, so it's really up to us to start advocating and supporting these new approaches.