We must also be careful not to go in the opposite direction. All too many founders bet everything they have on an unviable business model, a solution looking fo

We must also be careful not to go in the opposite direction. All too many founders bet everything they have on an unviable business model, a solution looking for a problem, or something equally foolhardy. Then, when the expected revenue doesn't come about, they go all-in leveraging themselves via credit cards and bank loans to try push their business over the top. In the end, rather than being screwed when the business collapses, they end up really screwed.