Agreed, I set up a news site recently, currently focusing on the tech industry. [1] Very deliberately didn't include anything I personally found annoying (I'm

Agreed, I set up a news site recently, currently focusing on the tech industry. [1] Very deliberately didn't include anything I personally found annoying (I'm pretty easy to annoy with bad UX) Absolutely despise chonky sticky headers/footers. The problem is, these kinds of measures work. As in, if I put a footer that pops up as you scroll down reminding readers to share or subscribe, I'd have more of both. (I can dig up the evidence if required. Off the top of my head there's a presentation from someone like buzzfeed or upworthy that showed double digit percentage improvements with mildly annoying practices.) I disagree with the author's contention that using those methods mean you fail. Publishers use them because they work. [1] e.g. https://unlikekinds.com/article/uber-code-text https://unlikekinds.com/article/uber-code-text