One of the things I did with Octal [1] a while back was experiment with different title/subtitle combinations, noting where my app landed in the search results

One of the things I did with Octal [1] a while back was experiment with different title/subtitle combinations, noting where my app landed in the search results for 'hacker news' for each variation. Then I picked the one that ranked the highest. Example variations were: Octal Hacker News Client - Octal for Hacker News Tech, programming, and startup news - Octal - Hacker News Social tech news from Hacker News [1] https://itunes.apple.com/us/app/id1308885491?mt=8 https://itunes.apple.com/us/app/id1308885491?mt=8