Free advertising, not just for The North Face, but for the ad agency, Leo Burnett Tailor Made, who I'd never heard of before. I hate them both now, but the fact

Free advertising, not just for The North Face, but for the ad agency, Leo Burnett Tailor Made, who I'd never heard of before. I hate them both now, but the fact remains that they've forced their names into my awareness, and that alone will attract work from large, out-of-touch companies.