Companies do shit because it's profitable, not "just because". YouTube's business model is centered around ads. (There's also Premium, superchats, the new paid

Companies do shit because it's profitable, not "just because". YouTube's business model is centered around ads. (There's also Premium, superchats, the new paid subscription mini-Patreon thing.. but it's still mostly ads.) If they needed more money, they would fight ad blockers harder, e.g. by fusing the ads and the video into one stream. But they aren't doing this. DRM is antithetical to the ad-supported model, because you want to spread content with ads as far as possible, make it as accessible as possible, to get more views and clicks. Restrictive crap gets in the way of that.