What if it were the case that if you believed this to be true then it became true, and vice versa? Don't believe me? People can kill themselves by believing tha

What if it were the case that if you believed this to be true then it became true, and vice versa? Don't believe me? People can kill themselves by believing that they are going to die... if that's possible, then why does believing one myth or another change our behavior seem so far fetched? And if that's the case, then how can science possibly tell us anything other than validate that the subject is holding a myth which causes certain behaviors? That being said the article basically says stop eating stuff you crave altogether and fugetaboutit... as an effective way to stop craving it. The more you eat something the more you want of it -- and thinking about my food addictions like soda that seems to be true. The cite a study that confirms this theory.