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Their target customers are businesses that want an innovative company to boost their public perception. They don't care what consumers think about them. So, to
by chipperyman573 7y ago
Their target customers are businesses that want an innovative company to boost their public perception. They don't care what consumers think about them. So, to AdAge, it is a triumphant moment as it showcases their ability to do so without hurting the perception of AdAge to large companies.
- johannes1234321 7y agoWhich means that their customers (North Face) have to be made ethically responsible - so that other potential customers look for more ethical companies (while advertisment is unethical almost by definition as they try to manipulate behavior and online even worse, as they spy on you ...)