If your ultimate goal is just to convert, convert, convert, and you can generate enough different content in your content strategy to sell different types of pe

If your ultimate goal is just to convert, convert, convert, and you can generate enough different content in your content strategy to sell different types of people (usually this content strategy is what's missing) you can set up tracking so it tracks everything you can imagine (did the user scroll down and then scroll all the way back up to the top? How long was the page loaded before the user scrolled the first time? and all kinds of stuff is trackable) you can split the traffic by their origin (because traffic sources seem to behave alike) and I know a guy who does Lead Qualification and his setup he can predict with a 90% accuracy whether a user will convert or not after 1000 visitors from that traffic source. And he's tracking about 30 variables to come to that prediction. These things are easy to track, but if you can track it but your content strategy has no alternate content or anything to do, having that ability is useless. Some things that you could do to alter a sales funnel to try to convert a customer: - if you think they need more priming before they're ready to buy, add more pages into the funnel for that user - if you think they're in a place to buy immediately, make sure you show them a Call to Action right then so they can buy - swap entire blocks of text based on what kind of user we think you are - change the length of pages, (add or rearranging elements on the page to highlight different things to different users based on what we think they care about more) - etc You can also often just ask users to self-identify a 'role' that is useful for content strategy, like "Are you a [student] or [teacher]" and people will click the button, and even expect the page to change and customize to that experience. All this stuff is so easy to do technologically, but you have to have a content strategy that actually makes use of the insights available.