That is their 2015 10-K interesting to see that: "New technologies could block online ads, which would harm our Google business." has been amended to

That is their 2015 10-K interesting to see that: "New technologies could block online ads, which would harm our Google business." has been amended to "New and existing technologies could affect our ability to customize ads and/or could block ads online, which would harm our business." So clearly Google now considers existing ad-blocking technology to be a threat to their business. https://seekingalpha.com/filing/4328532 https://seekingalpha.com/filing/4328532