Having spent a fair chunk of my career dealing with search, I went down that list nodding in agreement to nearly every single bullet point save for about 10...

Having spent a fair chunk of my career dealing with search, I went down that list nodding in agreement to nearly every single bullet point save for about 10... ...and those I had to classify as "problems I probably had and didn't recognize" or "will surely encounter soon" So often we underestimate this thing...