4 ms·
Maybe it's because they refuse to use Lorem Ipsum in their mockups http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple http
by davidedicillo 16y ago
Maybe it's because they refuse to use Lorem Ipsum in their mockups http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple http://www.pragmaticmarketing.com/publications/magazine/6/4/...
"There is no “Lorem Ipsum” used as filler for content, either. At least one of the senior managers refuses to look at any mockups that contain such “Greek” filler. Doing this detailed mockup removes all ambiguity—everyone knows and can see and critique how the final product looks. It also means you will not encounter interpretative changes by the designer or engineer after the review, as they are filling in the content—something I have seen happen time and time again. Ultimately, it means no one can feign surprise when they see the real thing."
Update:
Just a clarification, I was being sarcastic. I'm a user and love the app.
- thisisblurry 16y agoThat's one possible reason, but if that is in fact the case, there are a number of dummy text languages (even ones that use real English) available that would be relatively easy for the developer to add. Take a look at http://www.blindtextgenerator.com/lorem-ipsum http://www.blindtextgenerator.com/lorem-ipsum for them.
- geedee77 16y agoReminds me of a web application I put together for a large British corporation. I was waiting for the final copy to be approved so gave them a test site with several bits of lorem ipsum in place of real text. It was failed due to there being "a translation issue" on some parts because "it was doing something funny and changing the English text to Greek or something". This was from an apparently 'technical' person as well!