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Reading Apple teaches me a lot about copywriting. If something is ambiguous, you are allowed to say whatever you want. That article was beautiful like a Donal
by throwayEngineer 7y ago
Reading Apple teaches me a lot about copywriting.
If something is ambiguous, you are allowed to say whatever you want.
That article was beautiful like a Donald Trump speech. Propaganda, but it was fun and exciting.
- theNJR 7y agoI completely agree, and listen to Trump speeches for the same reason. Let’s dissect their headline a bit. > Dedicated to the best store experience for everyone. What a fun happy sentence. What does it mean? "Dedicated" - By who, to who? The assumption is Apple is dedicated to the user, but likely the inverse is the truth, and the goal. Dependence might be a better word. "Best" - By what metric? The reader assumption is 'most user friendly'. The truth is closer to "spend the most money”. "Experience" - Perhaps most overused word in millennial marketing. It makes you think of a travel adventure, something noble. The truth of this word is connected to “best”. The experience is one of consumption. "Everyone" - Who is "everyone"? The reader assumption is one of inclusion. The reality, of course, is “those who have a compatible Apple device”. So, a little truth reframe: Driving our users to spend more money.