The visibility of non paid posts on Facebook is a fraction of what it used to be. When it was high, it made sense that companies built their businesses around i

The visibility of non paid posts on Facebook is a fraction of what it used to be. When it was high, it made sense that companies built their businesses around it. Those companies, at best, are hobbling along, like Zynga or Buzzfeed, or at worst, dead, like most of them. What matters a lot right now is something else: the direct timeline accurate and somewhat algorithm free, communication channels companies have with their customers (and you have with your friends.) That is email and messaging. We should be paying a lot closer attention and giving greater caution to Gmail, Facebook Messenger and WhatsApp. Particularly Gmail.