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I guess I will leave it with this. You are looking at the issue from a certain perspective. The counter perspective is that targeting and attribution were se
by wstuartcl 7y ago
I guess I will leave it with this. You are looking at the issue from a certain perspective. The counter perspective is that targeting and attribution were severely lacking in AdWords and many other systems in the early days. The only reason that was acceptable for brands spending 1MM -> 1B dollars on advertising was that it was actively being extended and fixed (and there was a naiveté/blind faith of early adopters). We are years and years into a system that has grown over time to its current level by listening to market needs and adapting.
The days of cast a blind net that can't be attributed or optimized are well over -- those sites I asked you to consider will be very much hurt or gone if marketers can't target specific segments anymore (the blind saturation spend os not coming back).