Especially in bigger companies, decisions to buy a product take a lot of time. Department A likes your product and starts asking detailed questions. Department

Especially in bigger companies, decisions to buy a product take a lot of time. Department A likes your product and starts asking detailed questions. Department B gets wind of that and feels that A is trying to get on B's turf. Department C knows that A will be reorganized soon and will no longer need your product, but can't say that openly yet. Heated internal meetings ensue. Management gets involved. During all this time, you will get slower and more vague responses. Maybe some budget cut strikes. Managers fight about the prioritization of projects. This can take weeks.