Is this an engineering article to help prime the pump for discussing FB's approach to taking privacy more seriously (e.g. Zuckerberg's the "future is private")?

Is this an engineering article to help prime the pump for discussing FB's approach to taking privacy more seriously (e.g. Zuckerberg's the "future is private")? The article does not explicitly state any connection to such larger FB company and product developments, but it made me think it's connected in some way.