I think I can provide some context. When I was working as engineer in an R&D group for a large corporation, I typically have to email a lot of vendors and buy a

I think I can provide some context. When I was working as engineer in an R&D group for a large corporation, I typically have to email a lot of vendors and buy a sample to test it out for solving some internal. Ghosting usually happens when: 1. Your product doesn't meet the spec and/or doesn't work as advertised 2. Your product is good but I wasn't able to get the budget cleared to actually move forward. 3. There is budget now but stuck internally in political/procurement hell after my handover to the project manager or procurement person. 4. All good, but project cancelled. TLDR - Moby Dick theory of enterprise procurement. [1] I try my best to let the salesperson know whats up but after the handover I lose contact. [1] https://pmarchive.com/guide_to_startups_part5.html https://pmarchive.com/guide_to_startups_part5.html