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Maybe you're underestimating the popularity of newsletters? People like getting useful stuff in their inbox, and RSS really isn't a thing for non-technical use
by DanHulton 7y ago
Maybe you're underestimating the popularity of newsletters? People like getting useful stuff in their inbox, and RSS really isn't a thing for non-technical users. Getting regular "deliveries" of a newsletter/magazine is ideal for a lot of users, even if it makes life hard for those "delivering".
As far as layouts, you can actually do a whole lot these days, depending on how far back you're willing to go, in terms of compatibility. There are a variety of tools designed to help you build a widely-compatible layout, and then confirm that it looks correct in your target email clients. And it's largely a "do once, then re-use" task, which is great.